AR is the future. Here’s why content creators should start preparing now.

  1. Rethink content formats. While it will be a few years before episodes of “The Big Bang Theory” start playing out in your own living room, it’s not too early to start thinking about the way AR technology will change how content is consumed. Immersive, interactive experiences will soon become the norm, so it’s time to start thinking about how such experiences fit into the future of your own content.
  2. Be prepared for interactive and embedded ads. For Google Home to answer the question, “Where can I buy the shirt that newscaster is wearing?” the user’s smart TV needs to know which shirt is in the frame. These IoT and AR technology integrations will require video to come with richer metadata than it has today. Ad placement, too, will need to evolve with the times. Rather than breaking up a video narrative, why not project a static ad on a user’s living room wall?
  3. Reduce network latency as much as possible. This is already a priority for most major content creators today, but in the future it’s going to become even more vital. The rise of AR will make enormous demands on content delivery infrastructure, thanks to the rich data that will need to be streamed to multiple devices in each household. Latency will become even less tolerated than it is today, and CDNs with edge computing capabilities will be necessary to interact with the many devices with access to the cloud. Content creators can help themselves prepare for this future by ensuring they have best-in-class content delivery infrastructure in place today.

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Formerly Verizon Media Platform, Edgecast enables companies to deliver high performance, secure digital experiences at scale worldwide. https://edgecast.com/

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Edgecast

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Formerly Verizon Media Platform, Edgecast enables companies to deliver high performance, secure digital experiences at scale worldwide. https://edgecast.com/

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